California Real Estate News Buying a House: Disclosures, laws, information for investors and first home buyers.

Increasing Your Slice of the Market

There is nothing that attracts business more easily than dominant market share. When you have increased your slice of the pie to the point that it dwarfs your competition, the prospects begin to seek you out » more

Beast will be featured on our November's tent calendar and he's now our mascot of the month on our home page. » more

Keys to Representing a Seller

Sellers have plenty of reasons to be emotional during the final negotiation. They are undergoing change, making huge decisions, and dealing with a transaction that probably involves a major, if not the most important, investment they own. Your role in thi » more

New California Law Will Expand Anti-Deficiency Protections

Recently the California legislature took action that will expand anti-deficiency protections for California mortgage borrowers. Another way to put this is to say that the legislation enlarges the class of non-recourse loans in California. » more

Five Clear Rules To Open House Success

Here's a hard truth to swallow: No one comes to an open house to meet the agent. They come to see an appealing home, and your role as the hosting agent is to make that house shine. Your reward is the list of prospects you amass, and, one out of 20 times, » more

Mortgage Rates Near Record Lows As Home Construction Builds Up Steam

In Freddie Mac's results of its Primary Mortgage Market Survey®, fixed mortgage rates edged slightly lower with the 30-year fixed averaging 3.37 percent, just above its all-time record low of 3.36 percent, and the average 15-year fixed dipping to a new al » more

Steps to Attracting your Ideal Client

Wouldn't it be nice to know that you had the power to attract only those clients that you really love to work with? Imagine the joy and satisfaction you'd feel getting up in the morning knowing that your day would be filled with people you like to be arou » more

Consumer Sentiment Improves on Job Reports and Low Mortgage Rates

Surprising everyone this week, the preliminary October reading for the Thomson Reuters/University of Michigan Consumer Sentiment Index rose to 83.1 which was an increase from 78.3 for the month of September. This is the highest level reached in five years » more

Having Patience With First-Time Buyers

Working with first-time buyers can be an extremely rewarding and fulfilling experience. Many Americans dream of one day owning a home. As their real estate agent, you can help them achieve this goal. » more

Real Estate Outlook: Improving Markets Index

Markets all across the nation are beating the odds and posting at least six consecutive months of gains in housing permits, employment, and house prices. » more