The internet is such a powerful tool and to use it to sell a home can be quite rewarding as long as it's done properly because there's more to it than just adding a few pictures and a few brief descriptions.
The home online should have just as great curb appeal just as it does in person. Remember, that regardless of the medium sellers are using for their home, they are still selling the American Dream and curb appeal is very important.
A common mistake sellers make is to assume that their home appeals to everyone. That is not the case. This is where research comes into play. They need to find out who their demographic buyers are in their particular area. They need to know the average income for people buying in the area, are they families or individuals, and so on. Who's their target market?
Also, sellers should research what makes their neighborhood special and why living in that area would be so beneficial for the buyer. Let the buyers know how their lives will be improved by buying in that neighborhood.
Pictures of the seller's home are the most important first step when it comes to selling online. Their home should appear to be clean, attractive, light and bright. Add fresh flowers or other accents pieces to add style and beauty to the home. Make the pictures so beautiful that the buyer could almost smell the flowers sitting on the dining room table or smell a home cooked meal being made in the kitchen.
Have a professional photographer that the pictures. They can provide you with well framed shots of the landscaping, as well as difficult interior images of the home like the laundry room and the garage as well as other special selling features like under cabinet lighting in the kitchen.
The seller's online listing should not be limit to just great pictures of the home, but should also include pictures of the neighborhood. There should be pictures that show parks in the area and local shopping hot spots.
We all know that a picture is worth a thousand words, but very descriptive copy will also help the seller's show how great it would be for someone to buy their home and live in that area.
By combining all these things; sellers will have a better result of selling their home online versus just a few basic pictures and vague descriptions. Buyers need to envision their lives in a new area and sellers can achieve that with great pictures combined with beautiful descriptions of their home.