Twitter, Twitter everywhere. Almost every time you turn on the news or watch Oprah everyone is talking about Twitter and Facebook and now more and more businesses are seeing these social networks as a means of marketing. Not marketing in the general sense of mass marketing, but rather more direct marketing. Businesses big and small are able to send direct messages to individuals or groups and the real estate industry is no exception.
Just in the last 6 months Twitter has come from obscurity to the third most popular social networking medium. Just this past March Twitter had close to 10 million users and on average their numbers grow by over 100 percent each month. Those numbers are astounding.
Both Facebook and Twitter have not only been very profitable, but effective too as marketing tools.
Granted these social networks are simple to use, but in order to use them as true marketing tools business strategy is key. Companies that want to use these mediums as a way of getting out marketing messages it's recommended that they hire someone with excellent knowledge of these programs to best use them as powerful marketing tools.
Amazingly, almost 50 percent of adults who are active online users use one or more social networking application and close to 40 percent of those adult online users really want to use these networks to connect to their favorite businesses.
Think of the possibilities of contacting your clients when a property they were interested in has just become available. With more and more mobile phones having the ability of surfing the internet, you can send a message through Facebook or Twitter right to your client. At the same time you could send them an online link so they could see details and photos of the property.
Instant connectivity and marketing all in one and its free! How often can people get free marketing these days?
You can also use these social networks to announce new properties that come onto the market and your clients can be one of the first to see it. You can let them know when an open house will be and schedule a meeting.
In any business it's all about speed and these mediums have it.
We all know the housing market has changed in the past 12 months and with record low interest rates and foreclosures all over the market, many more younger people are buying real estate and this young group uses these social networks daily. When they find out that you use Twitter or Facebook, you will be a valued asset in their life as you help them find the American dream of owning their own home.