Real Estate Marketing Strategies online Social Media SEO
Real estate marketing is all about getting the word out anyway possible to accelerate your business.
One basic tip is to use the Google free local business listing service to promote your real estate company locally. How do you get a free business listing and what do you need to comply? Basically a verifiable office address and a working phone number are all that is required. In some cased Google will need further advanced verification for financial services or real estate license brokerages.
What other free services can I get to promote my real estate marketing locally? Video is the most converting application on the internet today, Google owns YouTube so it is of paramount importance to use this powerful resource in any companies marketing campaign.
Do I need a real estate website for my marketing? Yes and no, you obviously can get a real estate website and spend the time with social media and SEO to get to the top of the local searches. However, many real estate professionals use services like Trulia to create websites. This can be a conflict of interest in terms of finding other listings and MLS properties on your page, but it is built for the end user and that is what indexing is all about.
Using all the online resources you can it is possible to get clients with social medial marketing alone. How can this be done, many real estate agents, transaction coordination’s and realty professionals use Facebook for advertising. Even at this time of the Facebook generation it has not been established how effective Facebook is for marketing real estate. There will be exceptions and success stories but in many ways, Facebook it better suited to “impulse buys” under $100.
Real estate marketing strategies for 2015 defiantly will need to include social media but which is the best platform to choose from? LinkedIn is the strongest true business social medial website with both viable home buyers and high net worth individuals online. Using this application wisely to connect to the right people that will consider your services is the best way to go. If you do not have a website, have limited technical skills, but know how to type, you can do plenty! Start a blog post on LinkedIn about your real estate information knowledge in financing, creative financing, home mortgage loans, where is the best location to buy, and the best time to buy?
As you add your business contacts real qualified home buyers will begin to see the plethora of information you have provided. LinkedIn is more of a professional market whereas Facebook is the best place to post “image related posts”. Got a new MLS listing of a beautiful new house? Help your clients in how to buy a house and buying a house tips, user guides and valid information to get your knowledge out there.