Are you having a hard time motivating yourself to prospect? Hate making cold calls? During these challenging times it is imperative to re-group, go back to basics and work efficiently.
Property ID is a resource for the real estate industry and is available to assist you and your clients. They have updated their website and it is very user friendly. Every day they publish articles that are pertinent and timely, providing information about the industry. Go to the Library of Articles on the Property ID home page to choose from a variety of articles and subjects that you can personalize to your client; plus it is a free service.
For example: email the article that examines how to reassess the value of your home, so you pay property taxes on the current value vs. the old value of their home a year or two ago. It explains the step by step process to accomplish this task and this can assist everyone. Go through your client base and send this letter to everyone you ever sold a home to. Personalize the e mail to your client, attach the article and send it. The most important factor is you must follow up with a phone call. Ask if they have received your email and if they have any questions? Is there any information you can provide for them to be of service to them in any way? Providing this type of useful information creates the opportunity for you to open the conversation that can stimulate activity. They will have the desire to work with you since you are helpful and not selling them.
Another article that is very helpful for all the potential buyers hoping for good news to assist them in buying a home. The new bill passed only a few weeks ago by President Bush stating new homeowners can save up to $7500.00 on their taxes the first year in their new home. This is great news to be shared with buyers to assist those still waiting to buy.
Choose 5 clients a day; send one letter to all your past clients and the new bill passed to all potential clients. At the end of the week you have contacted 25 people and at the end of the month you have contacted 100 people. If 10% respond to you, you are now working with 10 clients!
Keep your motivation up, stay focused and positive so you can change the direction of your business immediately!