Everyone has both strengths and weaknesses when it comes to business, and this applies to all people in a variety of industries. Understanding that no one is perfect will help you to face your fears and acknowledge your weaknesses. Unattended weaknesses can adversely affect your business by inhibiting the service you give your client and thus yielding to the strengths of your competition. Yet, by embracing these weaknesses you can overcome them and become a better agent for your client.
One example of a weakness is doing too much of the busy work and not spending enough time really working in the areas that will better suit your client and their needs. Quite possibly when you first started out you were the do-it all agent. You would be putting in the "for sale" signs, answering the phones, having keys made, doing mailings and photocopying feature sheets, and so on and so on. Basically, you handled every part of your clients' home sale. Yes, the small details are important, but they can be done by someone else so that your time can be allocated to better focus on your clients' needs.
A recent survey revealed that 70% of today's buyers and sellers would not go back to their last agent because they felt that they received poor service. Of course they would feel that way that agent was spending 90% of his time handling the small details of lesser importance and in-turn gave only 10% of the "leftover time" to such larger endeavors as marketing and finding buyers. Learning to delagate to a support staff is crucial to ensure your clients will get the best results possible. Work smarter, not harder and reap the benefits of better one-on-one client interaction with better results.