X (and Y) Marks the Spot

Looking to market yourself to Generation X and Y consumers who may be looking to purchase a new home? Knowing what will work and where to be can effectively get your message across. Gen X refers to people born between 1965 and 1979 and Gen Y between 1980 and 1994. Members of Gen X are beginning to start families and buying houses that Baby Boomers are selling.

Hard sells simply will not work with Gen X buyers. Authenticity is what they look for and will be distrustful of things they read in a brochure or take at face value things that you may say. The hands on approach of seeing and understanding the value of the information is how they do things.

They seek out information online and this where you have to be to get to them. They read blogs and use social networking sites (like Facebook and MySpace) to a greater degree than Baby Boomers. Having a significant online social networking presence gives the Gen X buyers the portal to the hands on information they use to make their buying decisions.

Gen X is a generation of savvy web users, blog readers and will see through any hard sell you may throw at them. Understanding this can make your marketing efforts more effective.