As we all know in this ever changing economy we understand the need to find better ways of reaching our target market. As a wise man once said, "If you find a job you absolutely love, you'll never work a day in your life." How true is that? Well, the same can apply with selling real estate. What are some of the things that interest you? Is it horseback riding, windsurfing or skiing? Instead of competing in such a wide market, why not focus on part of the market that involves the things that are particularly interesting to you?
This so-called niche marketing is certainly not a new concept, but it can produce higher results based on your investment. Make a list of things that interest you most, things you are passionate about. Then define a market segment that can involve that special something. Next turn that into your niche market.
There are dog lovers who bring their passion for man's best friend into their marketing and gear it towards their fellow dog lovers. There are people who love horses and market strictly to horse-friendly communities. There are many who want to help the heroes in their area such as the police and firefighters and provide special benefits and services to those demographics. Whatever interests you, find the niche that motivates you to focus your energy and marketing plan to make yourself the 'go-to' agent for that target market.
So, pick that special something that works for you, develop an action plan to consistently target your prospective clientele and win where it matters most, month after month and year after year. Take those sour grapes and turn them into the sweet wine of success.