Want to give your listings that certain je ne sais quoi? Consider this: the dollar is having its issues right now. The Euro, however, is having its renaissance, thus offering opportunities for Europeans to bargain-hunt (it's all relative!) in the United States.
What is being seen in the New York real estate market, that hasn't quite taken off in the West just yet, is the advent of pricing both in Dollars and in Euros, a marketing tool for those interested in selling to clients abroad. Capitalizing on the strength of foreign currency is smart because it casts a wider net for your client pool. Seeing the listing with the conversion to one's own currency removes a step in the search process and paints a clear and more directed picture for seekers across the Atlantic. It also adds a subtle personal touch, the welcoming charm we are known for in our industry.