In a 4-3 ruling this summer, Supreme Court judges found that state law language that limits marriages to a union between a man and a woman is not only unconstitutional, but something that must be stricken. And it was. On June 16th, the first legal same-sex marriage was performed at the strike of 5:00pm when the new policy went into effect. An estimated 100,000 same-sex couples live in the State of California. That sure is a lot of potential "dream-home" purchasing to behold!
What an opportunity to tap into a new marketing strategy. Brokerages are working closely with wedding-planning services and offering themed promotions to celebrate this long-awaited "win" for same-sex couples. It is probably safe to predict that same-sex legal unions will lead to increased home sales in the state of California, both in the form of the purchase of a newlywed couple's dream home and in the selling of their respective individual homes.
An unfortunate reality of modern life is that a percentage of home sales will later come from same-sex divorces, as statistics illustrate. More reality is that a November ballot initiative challenges the same-sex union, as on it is a motion to overrule the Supreme Court's decision to honor these legal unions. Either way, there are thousands of happy couples out there celebrating their matrimony, so why not celebrate with them in the form of finding them the perfect home to build a life together.